We’re looking for a hands-on Email Life Cycle Manager to own and optimize the full email journey — from lead nurturing to customer retention. This role is ideal for someone who loves building campaigns, digging into data, and crafting messages that drive action. You’ll work cross-functionally with Sales, Product, and Customer Success to deliver communications.
This role sits at the intersection of brand, performance, and product, and is responsible for transforming Paddle’s digital surfaces into high-performance, high-conversion engines that support our PLG and sales-led growth. You’ll lead a cross-functional web team (design, dev, UX, content, and experimentation) with full accountability for performance, conversion, velocity of execution, and alignment across teams.
Poka’s Digital Marketing Strategist is a critical member of the demand generation team with responsibility for driving results across web and SEO, while keeping LLMs front and center. Reporting to the Director of Demand Generation, this team member will develop the company’s digital presence and work closely with internal stakeholders and external agencies to help achieve company goals.
As a Marketing Campaign Manager, you will own the end-to-end development and execution of integrated marketing campaigns, collaborating cross-functionally to ensure campaigns align with business objectives and audience needs. You will lead strategy and execution for outbound email campaigns, optimize email performance through A/B testing and analytics, and ensure compliance with email regulations.