The Lifecycle Marketing Manager will lead the strategy and execution of multi-channel campaigns that drive engagement, adoption, and revenue growth across the entire customer journey. This role is critical to Deelβs customer experience and retention efforts, identifying key moments in the lifecycle to introduce new products, encourage feature usage, and unlock expansion opportunities.
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Drive pipeline growth and customer acquisition and design and execute integrated, multi-channel marketing campaigns that generate qualified pipeline and accelerate revenue. Partner closely with Sales, Product Marketing, Content, and Partnerships to drive end-to-end campaign excellence, from ideation to execution to measurement. This is a highly cross-functional role for a data-driven marketer who thrives in a fast-paced, collaborative environment.
This is a critical leadership role for an experienced marketing professional who can build and execute targeted marketing programs that resonate with our ideal customer profiles, driving pipeline generation, accelerating sales cycles, and ultimately, increasing revenue. The ideal candidate will have a strong background in B2B SaaS, with a distinct preference for experience within the FinTech space, particularly in payments and fraud prevention.
The Growth Marketing Manager will spearhead initiatives that drive top-of-the-funnel growth and bolster sales enablement efforts, designing and running fullβfunnel experiments that turn curious prospects into qualified pipeline and help hit ARR goals. Youβll plan, launch, and optimize multichannel campaigns, build and iterate on our growth playbook, and guide content strategy by partnering with our Content Marketing Coordinator.
Own pipeline creation for the DACH market to speed up 360Learningβs growth. Manage performance and ensure the DACH market hits their marketing and sales targets. This position offers an incredible opportunity to spend nearly a year learning the ins-and-outs of a high-performance marketing org, and to work directly with talented individuals across the entire company.